DIGITAL MARKETING courses IN Latur

If you are searching for Digital Marketing Institute in Latur for Digital Marketing courses in Latur then you are at right place. We at skillzway Technologies ensure you to provide quality training with 100% placement assistance. We have industrial experienced faculties who are best at their domain. We focus on providing quality training with practical approach with affordable fees. Our duration of course is 6 months where we focus on 3 months training and 3 months Internship programs in which students can gain actual practical knowledge, they get to work on live projects so that after joining job it would be easier for them to work. We also take skill development programs where we take demo interviews, focus on how to build resumes, we focus on attire and attitude we also tell students about how to negotiate with HR. we have our own digital marketing company. Because of that we have actual live projects so that students can actually work on that projects. we have projects on all modules like Facebook, AdWords, SEO etc.

Syllabus

Introduction

  • Key Concepts of Digital Marketing
  • Traditional Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implication of Digital Marketing
  • Market Research Market Reality

Search Engine Optimization

  • Key SEO Concepts
  • Search Results & Position
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • OnPage Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags
  • SEO Site Map
  • SEO Webmaster Tools
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Laws & Guidelines

Search Engine Marketing (PPC)

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Page
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws & Guidelines

Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online Data Capture
  • Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing
  • Laws & Guidelines

Digital Display Advertising

  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Challenges of Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats
  • Ad Features
  • Ad Display Frequency
  • Campaign Planning
  • Campaign Steps
  • Target Audience
  • Campaign Objectives
  • Campaign Budget
  • Creative Formats
  • Targeting
  • Tracking your Campaign
  • Optimising the Campaign
  • Laws & Guidelines

Social Media Marketing (Part 1)

  • Key Social Media Concepts
  • Social Media Goals
  • Setting Goals & Priorities
  • Facebook Set Up
  • Facebook Privacy
  • Facebook Business Page
  • Twitter Set Up
  • Twitter Profile
  • Twitter Engagement
  • LinkedIn Set up
  • LinkedIn Profile
  • Building Connections
  • LinkedIn Engagement
  • LinkedIn Company Page
  • Google + Set Up
  • Google+ Engagement
  • Google + Brand Page
  • YouTube Search
  • YouTube Set Up
  • YouTube Channels
  • YouTube Engagement

Social Media Marketing (Part 2)

  • Implementing Social
  • New Social Challenges
  • Listening First
  • The Quality Scale
  • Facebook
  • Landing Page
  • Facebook Promotions
  • Facebook Offers
  • Facebook Events
  • Promote an Event
  • Event Followup
  • Facebook Places
  • Facebook Advertising
  • Sponsored Stories
  • Goals &Targeting
  • Scheduling & Delivery
  • Facebook Platform
  • Apps & Plugins
  • Facebook Groups
  • Page Insights
  • LinkedIn Groups
  • LinkedIn Job Search
  • LinkedIn Advertising
  • Promoted Tweets
  • Promoted Twitter Accounts
  • KPI Measures
  • Analytics
  • Third Party Apps
  • Reporting

Social Media Automation

  • Social Media Dashboard
  • Connecting different Social Networking site with SMMT
  • SMMT Connection with Social Media
  • Analysis for SMMT
  • Hootsuite
  • Buffer
  • Ifttt
  • Tweepi
  • Socialflow
  • Sproutsocial
  • Socialbro
  • Social Media Analytics
  • social media metrics
  • real time customer targeting
  • sentiment analysis
  • competitor tracking
  • Socialoomph
  • Tweetdeck

Advanced & Technical SEO

  • Website Loading Time
  • XML Sitemap
  • HTML Sitemap
  • Canonical Implementation
  • Redirection Codes
  • .htaccess file Implementation
  • What is Domain Authority?
  • How to Increase Domain Authority
  • Alexa Ranking PR
  • Linking
  • Backlink Type
  • Dofollow
  • Nofollow
  • Authority What is Page?
  • Page Rank
  • What is Page Rank?
  • How to increase Page Rank

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • DMI 6 Steps Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Law & Guidelines

Analytics

  • Key Analytics Concepts
  • Goal Setup
  • Account Setup
  • Analytics Code
  • Analytics Profiles
  • Goal Configuration & Funnels
  • Dashboard
  • Technology
  • Advertising
  • Adwords Campaigns
  • Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Search
  • Events
  • Conversions
  • eCommerce
  • Reporting
  • Real Time Reporting
  • Intelligence Reporting
  • Customised Reporting

Blogging

  • What is Blog
  • How it works
  • Different Blogging platform
  • setup blogging platform
  • Register for Free URL
  • Setup Account
  • How to Add Pages
  • How to Add Posts
  • How to Add Images
  • How to Add Keywords
  • Setup Analytics tool for portal

Google My Business

  • Need of Local Business
  • Signup with Gmail
  • Set Up Account
  • Register with GMT
  • Add Business
  • Request for Verification
  • How to Add Post in GMT
  • Reviews Reply

50+ Modules are Included in Digital Marketing

QUICK CONTACT